Long before the term “sustainable fashion”, recyclable clothing meant donating old clothes or searching through racks of used items to find a bargain. Today, fashion has become stylishly green and consumers are becoming more eco-conscious. The concept of fashion is universally appealing and a part of everyday life. We are continuously exposed to new trends and for a lot of us; fashion is something that defines who we are. Today, eco-friendly fashion is becoming increasingly popular. People are now able to purchase clothing and accessories that are unique, functional, fashion forward whilst being environmentally friendly. Today consumers don’t want to buy these items just because they are eco-friendly; they want to buy them because they follow trends you’d see on celebrities or on the runways, AND they have the added bonus of minimal environmental impact.
No comments:
Post a Comment